Our Story

A mom on a mission.

I started Sincerely with a simple belief: that home should be the one place you never have to second-guess. A place that feels good, smells beautiful, and doesn’t ask you to trade your family’s wellbeing for it.

That belief got personal when cancer touched my family. I started reading labels the way you do when something matters all of a sudden — and I was floored. So many of the candles and everyday products filling our homes were quietly full of things I’d never knowingly bring inside. I couldn’t unsee it. And I couldn’t keep buying it.

So I made my own. First for my family, then for friends, and eventually for anyone who wanted the same thing I did: a home that feels like a haven, made with ingredients you can actually feel good about.

What we make.

Sincerely, makes clean home fragrance and lifestyle products — hand poured candles, parfums, diffusers, and a growing line of home essentials — made without the harsh additives that have no business in the places you live and breathe. Vegan-friendly. Cruelty-free. Hand poured with intention.

Every scent is built from memory and meant to make an ordinary moment feel a little more like yours. Some are seasonal. Some we keep year-round because you asked us to.

Why it matters.

Your home is more than where you live — it’s where you breathe, rest, gather, care, and return to yourself.

Over time, we’ve built a community around this belief. Customers tell us they can finally enjoy scent again without headaches. That our products don’t set off their purifiers. That they feel safe using them around their kids, pets, and the people they love most.

That’s why this matters to us.

Clean living shouldn’t ask you to give up comfort, scent, design, or joy. It should make everyday life feel more cared for.

Sincerely, Sarah