Summer feels bright and joyful. The perfect opportunity to make ordinary moments feel like a memory — citrus on the counter, bare feet in the kitchen, the quiet comfort of home after being out in the sun.
Launching May 30, Sincerely, Summer is a collection made for hosting, open-door afternoons, and the small moments that make your home feel like yours, or maybe a vacation.
And this launch is a very special one for us.
Why This Launch Is Special
This summer marks the beginning of a new chapter for Sincerely.
With this collection, you’ll start to see our new logo and evolving look unfold — a playful, elevated expression of the same promise we’ve always held close.
Sincerely, began with a simple belief: your home should feel safe, beautiful, and a little bit delighted. That belief is still at the center of everything we make. As we grow, our promise is to always make products that bring non-toxic beauty, eco-conscious delight, and intention into your home without asking you to compromise on what matters.
This brand evolution is not about becoming something different. It is about expanding who we are and what we create.
What’s Launching
The full Summer Collection launches May 30 and will include a mix of seasonal candles, reed diffusers, concentrated diffuser oils, hand wash, cleaning sprays, and eau de parfum.
Adrift
Coconut, sandalwood, tonka
Soft, warm, beachy, and grounded — like sun-kissed skin and clean linen after the ocean.
Allure
Bergamot, gardenia, vanilla
An elevated floral with creamy softness and a little golden glow.
Soleil
Grapefruit, peach, vanilla
A juicy, sun-warmed scent that feels bright, feminine, and delicious.
Grove
Tangerine, vanilla, cedar
A warm citrus scent with soft sweetness and a grounded finish.
Tranquil
Bamboo, green leaves, moss
Fresh, green, and calming. A soft reset for your space.
Cove
Peony, marine, light musk
A clean coastal floral inspired by ocean mist and delicate peony.
Happy
Lemon
Bright, simple, and cheerful. A fresh citrus moment for summer days.
Sky is Blue
Lavender & sandalwood
Clean, relaxed, and quietly comforting.
And, last but not least, a summer cleaning upgrade we’re especially excited about: Cove is joining the lineup as a cleaning spray, with notes of peony, marine, and mint. It’s fresh, beachy, and made for making your counters feel like they just got back from vacation.
How to Choose Your Summer Scent
We know choosing fragrance online can be hard. Scent is personal, and sometimes the best place to start is with the feeling you want your home to have.
Here’s our guide to finding your summer scent.
If you love juicy, bright, happy scents
Choose scents with grapefruit, peach, lemon, tangerine, orange, and vanilla.
These are the scents that feel like sunlight on the kitchen counter, fresh fruit after the beach, and the first sip of something cold on a warm day.
Start with:
Soleil if you want something fruity, feminine, and golden.
Happy if you want a clean, bright lemon moment.
Grove if you love citrus with a soft, warm finish.
If you love clean coastal scents
Choose scents with marine notes, mint, peony, and light musk.
These are fresh, airy, and easy to live with — perfect for bathrooms, kitchens, laundry rooms, guest spaces, and anywhere you want your home to feel freshly opened up.
Start with:
Cove if you love ocean air, delicate florals, and a clean finish.
Adrift if you want something warm, creamy, and beachy.
If you love soft, grounded scents
Choose scents with coconut, sandalwood, tonka, bamboo, green leaves, moss, and cedar.
These are the scents that feel calming and lived-in. They bring warmth without heaviness and freshness without feeling sharp.
Start with:
Adrift if you want something warm, creamy, and beachy.
Tranquil if you want something green, fresh, and peaceful.
Sky Is Blue if you love lavender, sandalwood, and soft comfort.
If you love elevated florals
Choose scents with peony, gardenia, vanilla, prosecco, and light musk.
These are soft, feminine, and a little more dressed up — floral without feeling too powdery or overly sweet.
Start with:
Allure if you love gardenia, bergamot, and creamy vanilla.
Sky Is Blue if you love lavender, sandalwood, and soft comfort.
Cove if you prefer your florals clean, fresh, and coastal.
Our Non-Toxic Promise
As always, every Sincerely product is thoughtfully crafted and consciously made, so you never have to choose between beauty and what’s better for you.
Our promise is to use high-quality, non-toxic ingredients that are safe for every member of your home, pets included. Our products never contain harmful phthalates, parabens, hormone disruptors, unnecessary additives, or carcinogens.
We believe your home should feel delightful without making you second-guess what you’re breathing in.
That is the heart of intentional clean living for us — not perfection, not pressure, but small choices that help your home feel safer, softer, and more like a haven.
The Summer Collection launches May 30 at shopssj.com.
This collection includes candles, reed diffusers, concentrated diffuser oils, select hand wash, cleaning sprays, and eau de parfum.
And one more little summer surprise: Sincerely, Man is officially on the way. Our new men’s line launches June 6, just in time for Father’s Day — stay tuned, because there’s more to come.
Thank you for being part of this new season of Sincerely.
Shop Sincerely, Summer on May 30.