We're officially in the 'BER' months and ready for Fall to get even cozier.
This release is a mix of things you’ve been asking us to bring back — and something you helped bring to life.
After testing our brand-new Laundry Detergent in a previous Quarterly Box, we were blown away by your response. So many of you asked when you could get it again that we worked hard to make it part of the Sincerely lineup much sooner than originally planned.
And we didn’t stop there. Fall 2.0 brings back pumpkin favorites, warm tobacco + vanilla, Santal, and your favorite coffee candle — plus a few new ways to experience the scents you already love.
Fall 2.0 launches Friday, September 25 at 7am PT / 10am ET.
Introducing Sincerely, Laundry Detergent
There's a specific feeling you get sliding into a freshly made bed at a hotel. Everything smells clean in a way your own house never quite does. We've spent years making the rest of your home feel that way. Now, we’ve made a detergent.
Non-toxic, plant-derived, gentle enough for the most sensitive skin in your house. Before this launch, we shared it in our quarterly box. Out of the test group that gave feedback, 98% said it cleaned as well as or better than what they were already using.
You can trust it just like our other products. Testers with eczema, fragrance allergies, and scent-triggered headaches reported no reactions. One mom told us she'd never been able to switch detergents because of her son's skin — and that this one worked for him.
It is launching in Retreat, our luxury hotel scent you already love from the candle and hand soap, and Unscented, for those who would rather the cleaning power, but no fragrance. Retreat will be available in both 32 oz and 64 oz and our Unscented will be available in 64oz only.
One thing you'll notice right away: it's thinner than what you're used to. That's on purpose. We wrote a whole post on it — the testing, the two scents, and why thin is the point.
Read the full story behind our laundry detergent →
"It makes me almost want to do laundry."
Ceramic Pumpkin Vessels
Our pumpkin vessels are one of those little things that instantly make home feel like Fall — and they tend to disappear quickly.
This year, they’re filled with two best selling scents Harvest (orange), our Fall classic inspired by spiced oatmilk and pumpkin and Autumn Leaves (white) which is the quintessential Fall spices. Cozy enough to burn all season and beautiful enough to become part of your Fall decor.
“This is my favorite Fall candle ever! It smells warm and cozy, but it's not over powering. This candle genuinely makes me happy. I also love that it is made with clean ingredients.” [Harvest Review]
Pumpkin Spice + Everything Nice
For the people who believe there is no such thing as too much pumpkin.
Created with the incredibly lovely Michele Vidal, Pumpkin Spice + Everything Nice sold out five times last year — so naturally, we had to bring it back.
Pumpkin, caramel, maple, orange peel + vanilla make this the sweetest scent in our Fall collection. Find it again in its matte black candle vessel, plus for the first time ever, as a Hand Wash.
Basically, your whole house can smell like pumpkin spice now.
Tobacco + Vanilla
One of last year’s unexpected favorites is making its return.
Tobacco + Vanilla is warm, smooth and just sweet enough — a light tobacco-forward fragrance softened by vanilla. Think an old-school gentleman’s club, only a little sexier.
This year, you can bring it beyond the candle with our new Tobacco + Vanilla Hand Wash, too.
Golden Hour PM
Your perfume favorite has been restocked — and we made something new while we were at it.
Golden Hour PM blends tobacco, vanilla, cacao, wood + tonka bean into a warm, unisex fragrance that feels especially good as the days get cooler.
Find it again in our 50ml and 100ml Eau de Parfum and 10ml Roller Parfum, plus a limited run of Golden Hour PM Body Butter.
Fragrance + deeply moisturizing body care might be our favorite way to wear this one yet.
“Oh my gosh. I am absolutely in love with Golden Hour PM. On me, it smells like a tobacco-campfire dream that ends with a tonka/vanilla bean note that isn’t sickeningly sweet. I’ve been wearing daily, daytime and nighttime. It also layers really well with the Santal perfume. I never want to be without this perfume…”
Santal
Some scents earn permanent-favorite status.
Santal is earthy, grounded, unisex and just a little sexy, with sandalwood, cedarwood, ambergris, leather + violet.
It’s returning as both a Candle and Eau de Parfum, including 50ml, 100ml and Roller Parfum — whether you want the house to smell like Santal or you do we have you covered.
Energy
Coffee lovers, this one is for you.
Energy is our take on the perfect coffee candle, and this time it’s poured into our matte black vessel.
It’s not straight black coffee. We already added the cream + sugar for you. Think a warm latte or sweet coffee blend filling the kitchen on a slow Fall morning.
No coffee maker required.
More ways to Fall in love, the Sincerely way.
Some are returning because you wouldn’t stop asking. Some are coming back after selling out. And a few favorites are showing up in entirely new ways.
Together, they make up Fall 2.0 — a warmer, richer second chapter to the season.