As the leaves begin to turn and the air grows crisp, Fall invites us back to the comforts of home. It’s the season of slow mornings, warm drinks, cozy blankets, and gathering around with people we love. The scents we choose become part of those moments, filling our homes with memories we’ll return back to year after year.
It's also why we are bringing back your favorites, while adding some new additions.
We’re officially introducing Flourish, bringing our much-requested Body Butter out of the Quarterly Box and into the permanent lineup, expanding our Perfume line, adding Autumn Leaves Cleaning Spray, and giving you more ways to bundle the products and fragrances you love on opening weekend.
The Sincerely Fall Collection launches Friday, August 21 at 7 AM PT / 10 AM ET, with eight scents made for every version of Fall—from crisp and nostalgic to warm, smoky, sweet, and softly floral.
This your guide to everything arriving for Fall.
Meet Flourish
Flourish began in our Spring Quarterly Box and quickly became our #1 requested fragrance from the box. So for Fall, we decided not only to bring it back—but to let it bloom.
Delicate floral notes of dahlia petals complemented by warm and woody notes of sandalwood. It’s soft, feminine, and grounded. (And one of Sarah’s favorite scents).
This season you’ll find Flourish in our Taupe Colored Vessel and 4-wick Candle, Reed Diffuser, Concentrated Diffuser Oil, Wax Melts, Hand Wash + Refill, Body Butter, Parfum, and Parfum Roller.
Basically, if you fall in love with it, we’ve made it very easy to enjoy in every product you may want.
The Body Butter You Asked For
Earlier this year, Quarterly Box subscribers were the first to try something completely new from us: Body Butter.
The response made the decision about what to do next pretty easy.
This Fall, Body Butter officially joins the Sincerely collection in Flourish and Chalet.
Rich but never heavy, our velvety formula melts effortlessly into the skin and leaves behind lasting hydration and a soft layer of fragrance. It was created with the same philosophy behind everything we make: everyday essentials should feel beautiful enough to turn an ordinary routine into a ritual.
Flourish Body Butter
Soft floral warmth. Creamy woods. A little reminder to bloom slowly.
Delicate dahlia petals blend with warm vanilla, amber, and grounding sandalwood for something comforting, feminine, and quietly radiant.
Chalet Body Butter
For the person whose version of Fall involves sweaters, mountain cabins, vanilla, and staying somewhere warm a little longer.
Chalet blends vanilla, sandalwood, amber, and cedar for a scent that feels velvety, warm, and quietly indulgent.
Both are vegan, cruelty-free, and thoughtfully made without phthalates, carcinogens, or mutagens.
Layer Your Perfumes, Like Your Sweaters
Fall fragrance isn't only for your home anymore.
This season, Flourish and Chalet are also launching as Parfum and Parfum Rollers, giving you exactly what you've asked us for. Flourish in more wearable ways, and a vanilla scent (Chalet) that you can wear as is or layer with another.
Flourish wears as a soft floral with warmth underneath—dahlia petals, vanilla, amber, and sandalwood.
Chalet is richer and cozier—creamy vanilla balanced by sandalwood, amber, and cedar.
One softly radiant. One velvety and warm. Both were created to be worn like your favorite Fall sweater.
Fall in Love with Cleaning Day
There are certain scents that just are Sincerely Fall. Autumn Leaves is one of them.
Our bestselling Fall fragrance returns with its familiar blend of green stem, cedar leaf, pine, spiced apple, and earthy musk.
But this year, you can do more than burn it. For the first time, you can clean with it, available in our All-Purpose Cleaning Spray.
Made with our enzyme-powered cleaning formula and non-toxic fragrance, it brings one of our most-loved scents into the everyday ritual of wiping down kitchen counters, refreshing the table, or getting the house ready before everyone comes over.
Eight Ways to Smell Like Fall
Whether Fall means pumpkin and cinnamon or smoky nights by the fire, there’s something in this collection for you.
Harvest
Cinnamon · Lemon · Pumpkin · Nutmeg · Oatmilk · Vanilla · Clove
Warm pumpkin and spiced oatmilk. This is the comforting, quintessential Fall kitchen scent.
Comes in an 8 oz candle, 16 oz candle, 4-wick candle, reed diffuser, concentrated diffuser oil, and wax melt.
Golden
Cinnamon · Cardamom · Orange Peel · Nutmeg · Cream · Pepper · Vanilla · Clove
Think chai on a crisp morning—warm spice softened with cream and vanilla.
Comes in an 8 oz candle, 16 oz candle, 4-wick candle, reed diffuser, concentrated diffuser oil, and wax melt.
Flourish
Dahlia Petals · Warm Vanilla · Amber · Sandalwood
Soft, feminine, floral, and grounded.
Comes in an color vessel candle, 4-wick candle, reed diffuser, concentrated diffuser oil, wax melt, hand wash, body butter, and perfume/roller ball.
Autumn Leaves
Green Stem · Lemon · Cedar Leaf · Pine · Spiced Apple · Floral Mélange · Earthy Musk
Crisp, earthy, nostalgic Fall.
Comes in an color vessel candle, 4-wick candle, reed diffuser, concentrated diffuser oil, wax melt, hand wash, and cleaning spray.
Brown Bag Apple Pie
Macintosh Apple · Ginger · Sugar · Cinnamon · Vanilla
Fresh apple, warm cinnamon, and a little sweetness straight from the oven.
Comes in an color vessel candle, reed diffuser, concentrated diffuser oil, wax melt, hand wash, and cleaning spray.
Ember
Marshmallow · Sugar · Smoke · Oak · Patchouli
Smoky oak and toasted marshmallow—the scent of staying outside around the fire long after the sun goes down.
Comes in an 8 oz candle, 16 oz candle, 4-wick candle, reed diffuser, concentrated diffuser oil, and wax melt.
Chalet
Buttercream · Sandalwood · Vanilla · Amber · Cedar
Creamy vanilla meets warm woods. Cozy, velvety, and a little indulgent.
Comes in an 8 oz candle, 16 oz candle, 4-wick candle, reed diffuser, concentrated diffuser oil, wax melt, body butter, and perfume/roller ball.
Hygge
Fig · Caramelized Sugar · Sea Salt · Brown Sugar · Green Leaves · Amber · Musk
Warm fig and brown sugar balanced by amber, musk, and a touch of green.
Comes in an 8 oz candle, 16 oz candle, 4-wick candle, reed diffuser, concentrated diffuser oil, and wax melt.
More Ways to Bundle
One of our favorite things about fragrance is that you don't have to choose just one.
For the first time, on opening weekend only, we're expanding our bundling beyond our Colored Vessels. When you purchase 3+ of the same product type, you'll receive a 10% discount on those products. (ex. any 3+ two wick candles, and 3+ soaps, and 3+ perfumes etc)
That means you can build a three-candle Fall wardrobe, stock diffusers throughout the house, or choose three completely different fragrances based on the mood you want each room to have.
Not sure where to start? Here are some scent suggestions:
The Cozy Bundle
Hygge + Ember + Chalet
Warm fig and sugar. Smoky marshmallow and oak. Creamy vanilla and woods.
This is blankets-on-the-couch, candles-lit-before-dinner Fall.
The Classic Fall Bundle
Harvest + Golden + Hygge
Pumpkin. Chai spice. Fig and brown sugar.
If you're counting down to sweaters, baking season, and the first cool morning of the year, start here.
The Colored Vessel Trio
Flourish + Brown Bag Apple Pie + Autumn Leaves
Three different expressions of the season and three beautiful vessels designed to live together.
Soft and floral. Sweet and nostalgic. Crisp and earthy.
Get Ready to Fall in Love
Sincerely began with Sarah making candles in her kitchen for the people she loved because she couldn't find home fragrance that felt both luxurious and consciously made.
A lot has changed since then.
We've grown beyond candles. We've moved into a new North Carolina studio. We've added products for your home and your body.
But the reason behind what we make hasn't changed.
We believe you shouldn’t have to choose between the products you love and the ingredients you trust.
Whether you're refreshing your home, searching for a thoughtful gift, setting the table for people you love, or simply lighting a candle at the end of a long day, we hope these fragrances become part of the moments you return to year after year.
The Fall Collection launches Friday, August 21 at 7 AM PT / 10 AM ET.
We can't wait to welcome Fall home with you.
